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ADVERTISING. HOW? WHERE? WHEN?

Well, where to go today without advertising? There is no more effective promotion method than paid advertising. Since you are trying to reach your audience yourself, and not wait until people understand that you have better quality and are ready to purchase your product or service. Advertising in any of its manifestations accelerates the process of warming up and attracting a client. In this article, we will consider what advertising on the Internet is, how it works and why it is the most effective tool in marketing.

Автор статьи: Анна Туркуман

Дата публикации: 2022-02-04 12:48:41

ADVERTISING AND MARKETING  

Marketing is a promotion process during which many tools are used to attract the target audience. And Advertising is also one of the marketing tools that help to distribute the product to the target audience. Marketing, on the other hand, includes market research, defining a portrait of your target audience and analyzing its needs, preferences, and purchasing habits. 

WHY ADVERTISING ON THE WEB SPACE WORKS BETTER THAN OFFLINE?  

Nowadays, there is an obvious overabundance of advertising, especially if you take into account outdoor advertising or television advertising, where they absolutely do not think about its relevance and usefulness to the user and shove everything that is possible wherever possible. The Internet first studies its user and then offers him the most useful advertising for him. That is, in the Internet space, it is much easier to get targeted traffic to your site and get conversions much easier than suffering from outdoor advertising, which everyone ignores up and down. 

ADVERTISING ON THE INTERNET CAN BE DIFFERENT:

  • Search marketing. First of all, when searching for a solution, the user enters his query into the search box, after which he views the first page with offers. Good results can be achieved in 2 ways: 
  • SEO optimization works by optimizing the text and usefulness of the information on the page.
  • Contextual advertising is a paid option that requires setting up in third-party services such as Google AdWords, which places your ad in high positions in the search results.  
  • Advertising in social networks or Target is an advertisement in the feed of a social network, initially aimed at an audience formed according to the parameters you pre-set, which means that your ad will be seen by people who are most likely interested in your product. [Text wrapping break]
  • Email-mailing - mass mailing of advertisements by e-mail. The least intrusive advertising channel, since customers voluntarily subscribe to the newsletter to receive newsletters and promotional materials, which they can unsubscribe at any time.

ADVANTAGES ON THE INTERNET:

  • Price. 
    The cost of displaying online advertising depends more on competition, but with the right settings, advertising can consistently work for you, bringing good results with little spending. Online advertising, and social media in particular, provides advertisers with an affordable means of promotion.
  • Interactivity.
    You can promote images, videos, texts, audio, links while ads allow users to enter queries or follow you on social networks.
  • Measurability.
    Online advertisers may collect data about the performance of their ads, such as the size of the potential audience or the audience's actual response, how the visitor reached their ad, whether the ad resulted in a sale, and whether the ad was actually loaded in the visitor's field of view.
  • Targeting. 
    Advertisers can reach custom and narrow market segments for targeted advertising. That is, independently configure who will be shown ads.
  • Coverage.
    Internet advertising covers any market

DISADVANTAGES OF ADVERTISING ON THE INTERNET:

  • High competition.  
    The market on the Internet is very large, given its ease of use and the benefits that advertising brings. On this basis, a lot of competition has formed, which must be able to bypass.
  • The cost of mistakes.
    Following the competition, the price for a mistake is also growing, with the incompetence of a specialist who sets up and conducts advertising. Some unaccounted for factors can lead to the fact that the allocated budget will be merged into oblivion.     
  • Privacy issues. 
    Recently, users have been very concerned about the collection of information by the system and how this information will be used and so on.

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