TRAINING CENTER FOR NAILPRO EUROPE CHAMPION NAILPRO EUROPE ANNA DZHURA
Anna Dzhura Nail Aesthetics Training Center
An offline training center for nail service specialists that has existed for more than 10 years has requested the creation of a website to represent the center and sell online manicure and pedicure courses.
Services performed
WEBSITE DEVELOPMENT
DEVELOPMENT OF THE FIRM STYLE
DESIGN
TASKS
Create a site with a large visual range of works
Design pages for offline and online courses
Focus on the personal brand of the founder of the center
Highlight the unique benefits of studying at the center
Find out available automated customer acquisition channels
Description of works
As a result of the analysis, the unique advantages of the client were identified, a detuning from a local competitor was made, and lead generation channels for business were proposed.
Negotiations were held with aggregators of training courses and beauty services.
RESULTS OF WORK
We successfully transferred the business online, distinguishing the center from competitors by focusing on the owner’s personal brand and visual content with the works of the center’s graduates. A map of channels for the implementation of online courses was presented.
We tested a new sales channel for effectiveness and efficiency in the Internet market.
They also identified the most useful methods for promoting this niche and, based on this, ensured a systematic influx of applications to the site.
In terms of advertising, given the complexity of the market and the audience, we got a good result from the advertising campaign in Google ADS, which consistently brings results to the business owner.
Google ADS results
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