TROTUAR
TROTUAR
The customer is a manufacturer of paving slabs and granite paving stones in Odessa and the region since 2007, and is also engaged in its laying. The customer decided to launch a new channel to attract customers to lay paving slabs. When creating the design, the Customer asked to use the old Russian style.
Services performed
WEBSITE DEVELOPMENT
DEVELOPMENT OF THE FIRM STYLE
DESIGN
TASKS
Create a one page website
Selling site structure
Launch contextual advertising to attract customers
Brand awareness in the city
Description of works
A website has been created with the specified design parameters.
The advertising campaign generated the specified number of targeted hits.
Worked on the site:
- Designer
- Team of programmers
- Contextologist
RESULTS OF WORK
Successfully moved the business online, distinguishing the company from competitors due to a modern and individual design with a selling structure aimed at the B2C segment of buyers.
We tested a new sales channel for effectiveness and efficiency in the Internet market.
They also identified the most useful methods for promoting this niche and, based on this, ensured a systematic influx of applications to the site.
In terms of advertising, given the complexity of the market and the audience, we got a good result from the advertising campaign in Google ADS, which consistently brings results to the business owner. And also, as much as possible, we reduced the cost per click to UAH 3 and increased the CTR value to 7%, due to the work and analysis of the semantic core for this advertising campaign, in the presence of a complex niche and a narrow audience.
Google ADS results
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