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WHEN DOES OUTSOURCING BE FAVORABLE FOR A BUSINESS?

Probably, most of us have already heard the English term “outsourcing” and know that in the field of economics it means the transfer of some part of our business to another company. At the same time your counterparty - an outsourcing company - undertakes one or more services - business functions / outsourcing of accounting services, it outsourcing, sales outsourcing, etc. for a fee.

Автор статьи: Дмитрий Лебедев

Дата публикации: 2022-02-04 12:51:35

There is an opinion that outsourcing is the lot of large companies, but almost every small business outsources accounting or legal support to third-party specialists, simply without calling it outsourcing. 

Outsourcing is a tool that helps a business, when used correctly, grow faster and save money.

THE MAIN REASONS FOR USE OF OUTSOURCING, WHICH CUSTOMERS CALL: 

  • to optimize costs;
  • to get an influx in knowledge, competencies and scope of work;
  • the desire to get rid of non-core activities.

The owner and director of the small construction company Yunost, Sergei, has another reason to be nervous: after analyzing the economist, it became obvious that his own marketer for 13K UAH salaries do not bring the expected result: budgets for advertising campaigns are merged, new leads do not come, sales are on the handbrake, marketing costs are growing, the marketer cannot physically perform the required amount of work. This is the third marketer who does not bring results - before that there was a freelancer, then an attracted specialist on the recommendation of friends, the latter was selected as a result of the painstaking work of the HR.

Looking for a marketer for a small salary again? Another pleasure. To hammer and not to be engaged in marketing? Competitors will quickly take your share of the market pie. Hire a marketing agency? Expensive. Find a freelance marketer again? Unreliable.

Now marketing is so diverse - what kind of specialist to look for: an Internet marketer, a specialist in SMM, an advertising specialist?

Today, the work of the only marketer in the company consists of building a strategic line for business development in the market, building and developing a brand, studying consumers and analyzing the client base, developing new offers of business goods and services, working with promotion channels - the Internet, social networks and instant messengers, developing offers and advertising creatives.
One marketer cannot physically be a specialist in all areas, part of the work still has to be transferred to contractors.

 

As a result, marketing costs are growing; it is quite problematic to measure its effectiveness, which often causes the owners to believe that marketing is a waste of money.

Often negative experience does not allow us to objectively look at reality - modern business needs marketing not only as a source of leads and customers now, marketing cares about the future of the business, how to bring a client, so that customers know about your business and its offers.

IN WHAT CASES IS AN OUTSOURCING COMPANY USUALLY INVOLVED? FOR MARKETING THESE ARE THE FOLLOWING SITUATIONS: 

  • lack of a full-time marketer;
  • lack of professional experience, skills and competencies of a marketer;
  • lack of motivation or its lack of a marketer.

As a rule, the outsourcer has a staff of specialists who cover all the needs that exist in the client's business. For marketing, this is a classic marketer, Internet marketer, contextologist, targetologist, SMM specialist, copywriter, brand manager, programmer for creating landing pages or website support, designer. 

WHAT BENEFITS DOES A BUSINESS GET BY USING OUTSOURCING MARKETING:

  • business and manager can focus on their core business;
  • reduction of costs associated with the workplace of a marketer /taxes and fees, organization of a workplace, purchase of specialized software/;
  • lack of dependence on diseases or dismissal of a full-time specialist;
  • the use of highly qualified specialists with extensive work experience, hiring which individually would be too expensive or not rational;
  • using the experience of a company providing services in the field of work for other companies, that is, the opportunity to learn from your service provider;
  • flexible response to changes in the market;
  • increasing business profitability, as outsourcing reduces the cost of maintaining business processes;
  • introduction of advanced technologies through an outsourcing company;
  • increasing the competitiveness of a company using the services of an outsourcer.

If the business does not have plans to develop intensively or the competition in the market is very moderate, outsourcing may not be a justified measure.   

Besale digital agency is ready to help identify your business's marketing needs and provide a team of professionals to solve business problems. 

OUTSOURCING CAN BRING COMPANIES SIGNIFICANT AND NUMEROUS BENEFITS: 

  • reduced investment in non-core funds;
  • focus on core business;
  • reducing the cost of creating and maintaining jobs;
  • no dependence on illness or dismissal of workers;
  • the use of highly qualified specialists with extensive work experience, whose hiring would be too expensive or not rational;
  • using the rich experience of the company providing services in the field of work for other companies, that is, the opportunity for the organization to learn from its service provider;
  • flexible response to changes in the market and within the company (reorganization, restructuring, mergers, acquisitions);
  • increasing business profitability, as outsourcing reduces the cost of maintaining business processes;
  • introduction of advanced technologies through a specialized outsourcing company;
  • increasing the competitiveness of a company using the services of an outsourcer.

WHY COMPANIES REFUSE OUTSOURCING? 

The most common reasons for not outsourcing are:

  • the danger of outsourcing too many important functions;
  • the threat of separation of the leadership from business practice;
  • training foreign specialists instead of their own.

WHO IS BENEFIT FROM MARKETING OUTSOURCING:

Marketing outsourcing is beneficial for anyone who wants to save money and receive high-quality marketing from the best specialists in the professional field.

The benefits of outsourcing marketing will be to the first managers and business owners - this will remove the operational burden from them, freeing up time that they can devote to more global and important things.

All organizations experiencing problems such as:

  • lack of marketing staff;
  • lack of professional experience, skills and competencies;
  • low motivation of marketers - will benefit from the transfer of marketing to outsourcing.

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